Becoming a parent is a life-changing journey, filled with a whirlwind of emotions—excitement, anxiety, fear, and everything in between. It’s also a significant financial commitment, as baby essentials can be surprisingly expensive. That’s why it feels like such a blessing when companies like Amazon and Target offer something as thoughtful as a free Baby Registry Welcome Box. A small gesture like this can truly mean the world to an expecting parent—it’s a little moment of joy and anticipation amidst all the planning.

In this post, I’ll walk you through the steps I followed to receive my free Baby Registry Welcome Box from Target, and share what was inside!

How to receive your Target’s free Baby Registry Welcome Box

1. Create a Target Account: Sign up for a free Target account to start creating your registry. This gives you access to Target rewards program called “Target Circle”
2. Create a Baby Registry: Set up an Target Baby Registry and add 10 unique items to your registry
3. Make a $10 Purchase from your registry (either by you or your friends and family). This does not have to be baby related. I bought some maternity leggings, but you can add literally put anything in your registry and purchase it from your registry.
4. Access the Welcome Kit Offer
   After 24-48 hours, a Target Circle coupon should be issued. It will be labeled as “Welcome Kit” on the Target Circle dashboard when you login.
5. Claim the Welcome Box: From the dashboard, add the Welcome Kit to cart. At checkout, the Welcome Kit offer (coupon) will be applied so you will only need to pay for shipping ($5.99).

What I got in my Welcome Box

• Dr. Brown’s Anti-Colic 4 oz Bottle
• Philips Avent 4 oz Bottle
• BIBS Latex Pacifier
• Pampers diaper 1pc
• Millie Moon diaper 2pc
• Up&Up diaper 2pc
• Up&Up baby wipes
• Honest clean wipes
• Kendamil Infant Formula sample
• Lansinoh Nursing Pads (2 count) & Breast Milk Storage Bag (1 count)
• Mommy’s Bliss Gripe Water (5 ml)
• Dreamy Lavender Baby Lotion (2 samples)
• Dapple Baby Bottle Dish Soap sample
• Aveeno Baby Newborn Balm
• Some coupons and Welcome to Amazon Baby Registry info card

Estimated Value: ~28

Dr. Brown’s Anti-Colic 4 oz Bottle: Approximately $6

Philips Avent 4 oz Bottle: Approximately $6

BIBS Latex Pacifier: Approximately $6

Pampers Pure Protection Diaper (1 count): Approximately $.33

Millie Moon Diapers (2 count): Approximately $1.50

Up&Up Diapers (2 count): Approximately $.50

Up&Up Baby Wipes (20 count): Approximately $1.00

Honest Clean Wipes (10 count): Approximately $1.00

Kendamil Infant Formula Sample: Approximately $.50

Lansinoh Nursing Pads (2 count) & Breast Milk Storage Bag (1 count): Approximately $2.50

Dreamy Lavender Baby Lotion (2 samples): Approximately $.50

Mommy’s Bliss Gripe Water (5 ml): Approximately $.25

Dapple Baby Bottle Dish Soap Sample : Approximately $0.25

Aveeno Baby Newborn Balm Sample: Approximately $1.00

Overall, I was happy with the contents of the Welcome Box. I do think that the Amazon Welcome Box had better value but Target’s is good and satisfying the requirements to receive one is easy.